Assessing consumer consumption behaviour through social media marketing: a survey among youths in Malaysia / Mohd Remie Mohd Johan ... [et al.]
The purpose of this study is to determine the effect of social media marketing on consumer consumption behaviour. The focus of this study is to determine whether the frequency of advertisement, social media fashion trends, influencer endorsements, and product brands have an effect on consumption beh...
Bewaard in:
| Hoofdauteurs: | , , , , |
|---|---|
| Formaat: | Boek |
| Gepubliceerd in: |
Universiti Teknologi MARA, Perlis,
2022.
|
| Onderwerpen: | |
| Online toegang: | Link Metadata |
| Tags: |
Voeg label toe
Geen labels, Wees de eerste die dit record labelt!
|
Internet
Link Metadata3rd Floor Main Library
| Plaatsingsnummer: |
A1234.567 |
|---|---|
| Kopie 1 | Beschikbaar |