Determinants of consumers' purchasing intention for Nakhom Pathom community products / Nur Zainie Abd Hamid and Mohamed Samsudeen Sajahan

• Asıl Yazarlar: Abd Hamid, Nur Zainie (Yazar), Sajahan, Mohamed Samsudeen (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: 2019-11-12.
• Konular: Conference or Workshop Item; NonPeerReviewed
• Online Erişim: Link Metadata

The study of consumers will help businesses to improve their marketing strategies by understanding issues such as how consumers think and feel, how the consumer is influenced by the environment and the behaviour of consumers while making marketing decisions. However, identifying potential consumers...