The relationship between social media marketing and academic library service quality / Siti Nurul Atikah Alang Achik and Mohd Razilan Abdul Kadir

• Główni autorzy: Alang Achik, Siti Nurul Atikah (Autor), Abdul Kadir, Mohd Razilan (Autor)
• Format: Książka
• Wydane: Faculty of Information Management, 2022-10.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

This paper presents the study on the relationship between social media marketing and service quality of international private college libraries in Selangor. The study hypothesized three dimensions that posited to influence the service quality of the college's library namely perceived usefulness...