Relationship between perceived usefulness and online shopping behaviour among university students / Mohamad Shazwan Shauqi Ithnin, Nor 'Ain Abdullah and Mohd Lutfi Iskandar
E-marketers can now reap the benefits of the increasing use of the Internet in Malaysia. Such marketers understand a factor that influences online shopping behaviour among students while maintaining their existing online customers, which is vital to developing their marketing strategies. The purpose...
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| Hoofdauteurs: | , , |
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| Formaat: | Boek |
| Gepubliceerd in: |
Faculty of Business and Management,
2022-06.
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| Onderwerpen: | |
| Online toegang: | Link Metadata |
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Link Metadata3rd Floor Main Library
| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |