Keretapi Tanah Melayu (KTMB) services: the role of service quality and recovery towards satisfaction and loyalty / Nor Asiah Omar ... [et al.]

• Asıl Yazarlar: Omar, Nor Asiah (Yazar), Abdul Ghani, Rohayu (Yazar), Mohd Ramly, Suhaily (Yazar), Hazirah Mohd Anim, Nur Aqilah (Yazar), Nazri, Muhamad Azrin (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Business and Management, 2022-06.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

TMB has been operating in Malaysia for decades, but the public transportation environment is changing, putting pressure on the industry to improve its services and facilities in order to satisfy customers. As a service-oriented corporation, it is critical for KTMB to preserve its reputation as the p...