Travel experience on social media: the impact towards tourist destination choice / Noraihan Mohamad, Vivien Tan and Pei Pei Tan

Social media has changed the way travellers see and experience their trips. It creates opportunities for travellers to search for useful travel information, choose destinations and also shares their travel experiences. The aim of this study is to investigate the influence of positive and negative ex...

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Main Authors: Mohamad, Noraihan (Author), Tan, Vivien (Author), Tan, Pei Pei (Author)
Format: Knjiga
Izdano: Research Management Institute (RMI), 2022-09.
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