The relationship between traditional travel agencies website design on customers' e-loyalty / Mazlina Mahdzar ... [et al.]

• Main Authors: Mahdzar, Mazlina (Author), Khairuddin, Aida Shafinaz (Author), Wan Akmal Zahri, Wan Aisyah (Author), Mohd Fakri, Norfathini (Author), Abd Rahman, Rosliza (Author), Saifudin, Mohd Saiful Hafiz (Author)
• Format: Book
• Published: Faculty of Business and Management, 2022-12.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The website for a traditional travel agency is important as it is assumed that customers make purchases through a travel agency website, they trust for their tourism products and services. A pleasant website design may lead the online customers to continue to be loyal. This leads to the purpose of t...