The relationship between traditional travel agencies website design on customers' e-loyalty / Mazlina Mahdzar ... [et al.]
The website for a traditional travel agency is important as it is assumed that customers make purchases through a travel agency website, they trust for their tourism products and services. A pleasant website design may lead the online customers to continue to be loyal. This leads to the purpose of t...
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Main Authors: | Mahdzar, Mazlina (Author), Khairuddin, Aida Shafinaz (Author), Wan Akmal Zahri, Wan Aisyah (Author), Mohd Fakri, Norfathini (Author), Abd Rahman, Rosliza (Author), Saifudin, Mohd Saiful Hafiz (Author) |
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Format: | Book |
Published: |
Faculty of Business and Management,
2022-12.
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Online Access: | Link Metadata |
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