Moderating effects of media towards repurchasing functional food / Mohamad Luqman Mohamad Idris ... [et al.]
This study aims to assess how functional food attributes and media marketing influence consumers' repeat purchases. Functional food attributes include perceived value, necessity, confidence and safety while media marketing as moderating factor was studied through 2 dimensions which are communic...
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Asıl Yazarlar: | , , , , , |
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Materyal Türü: | Kitap |
Baskı/Yayın Bilgisi: |
Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-12.
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Online Erişim: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
Yer Numarası: |
A1234.567 |
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Kopya Bilgisi 1 | Kütüphanede |