Social media travel influencers' attributes and tourists' travel intention: the role of source credibility / Mohammad Faisal and Devendra Kumar Dhusia

• Asıl Yazarlar: Faisal, Mohammad (Yazar), Dhusia, Devendra Kumar (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Social media influencer marketing is redefining the marketing strategies and has become a powerful tool therein. Social media travel influencers are common people who have social media channels or pages through which they shape their followers' perceptions. This research study attempts to analy...