Social media travel influencers' attributes and tourists' travel intention: the role of source credibility / Mohammad Faisal and Devendra Kumar Dhusia

• Auteurs principaux: Faisal, Mohammad (Auteur), Dhusia, Devendra Kumar (Auteur)
• Format: Livre
• Publié: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA, 2022-12.
• Sujets: Article; PeerReviewed
• Accès en ligne: Link Metadata

Social media influencer marketing is redefining the marketing strategies and has become a powerful tool therein. Social media travel influencers are common people who have social media channels or pages through which they shape their followers' perceptions. This research study attempts to analy...