Social media travel influencers' attributes and tourists' travel intention: the role of source credibility / Mohammad Faisal and Devendra Kumar Dhusia
Social media influencer marketing is redefining the marketing strategies and has become a powerful tool therein. Social media travel influencers are common people who have social media channels or pages through which they shape their followers' perceptions. This research study attempts to analy...
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| Format: | Book |
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Faculty of Hotel & Tourism Management, Universiti Teknologi MARA,
2022-12.
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