Statistical analysis of factors influencing student buying behaviour towards online shopping using multiple linear regression analysis / Norshaieda Abdullah ... [et al.]

This paper is a study about Universiti Teknologi MARA (UiTM) Kota Bharu students' buying behaviour towards online shopping during the COVID-19 pandemic. This study is conducted to identify significant factors that influence students' buying behaviour towards online shopping during pandemic...

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Main Authors: Abdullah, Norshaieda (Author), Suhaimi, Suzainiwati (Author), Che Kamaruzaman, Noor Azlem (Author), Mohd Zaki, Nurul Aisya Fatiera (Author)
Format: Book
Published: Unit Penerbitan, UiTM Kelantan, 2022-12.
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