The role of attitude in sports sponsorship response / Mas Ayu Diana Mohd Fauzi ... [et al.]

The important purpose of this study is to identify whether attitude towards sponsorship and attitude towards event will lead to a sports sponsorship response in the 2017 SEA Games. It is important to present the factors that will affect sponsorship response to create a winning situation between the...

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Váldodahkkit: Mohd Fauzi, Mas Ayu Diana (Dahkki), Zulqernain, Nurul Syaqirah (Dahkki), Abdull Rahim, Mohd Faisal (Dahkki), Nik Md Salleh, Nik Sarina (Dahkki), Tengku Mohamed, Tengku Nur Azmina (Dahkki)
Materiálatiipa: Girji
Almmustuhtton: 2021-12-02.
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3rd Floor Main Library

oažžasuvvan: 3rd Floor Main Library
Hildobáiki: A1234.567
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