7Ps of service marketing mix in business - for a service business / Nordayana Zulkifli

The success formula for each business marketing plan is to deliver a unique plan and experience that is different from their competitors, which will satisfy their target buyers. Derive from the marketing concept, the marketing mix evolves. The marketing mix is allocating the right product, at the ri...

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Main Author: Zulkifli, Nordayana (Author)
Format: Book
Published: UiTM Cawangan Negeri Sembilan, 2022-06.
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