New product development for new business - the critical success factor / Nordayana Zulkifli

• मुख्य लेखक: Zulkifli, Nordayana (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: UiTM Cawangan Negeri Sembilan, 2022-06.
• विषय: Article; NonPeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Developing new product is a risky and uncertain process. In order to reduce the risks and uncertainties, businesses need to evaluate their new product initiatives carefully to make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental un...