New product development for new business - the critical success factor / Nordayana Zulkifli

Developing new product is a risky and uncertain process. In order to reduce the risks and uncertainties, businesses need to evaluate their new product initiatives carefully to make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental un...

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Bibliographic Details
Main Author: Zulkifli, Nordayana (Author)
Format: Book
Published: UiTM Cawangan Negeri Sembilan, 2022-06.
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3rd Floor Main Library

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Call Number: A1234.567
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