New product development for new business - the critical success factor / Nordayana Zulkifli
Developing new product is a risky and uncertain process. In order to reduce the risks and uncertainties, businesses need to evaluate their new product initiatives carefully to make accurate decisions. Although the outcome of a new product evaluation decision can be influenced by the environmental un...
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| Aineistotyyppi: | Kirja |
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UiTM Cawangan Negeri Sembilan,
2022-06.
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