Exploring destination personality and electronic word of mouth influences on travel decisions using structural equation modelling / An Nur Nabila Ismail, Nik Mohamad Shamim Nik Mohamad Zainordin and Yuhanis Abdul Aziz

• Asıl Yazarlar: Ismail, An Nur Nabila (Yazar), Nik Mohamad Zainordin, Nik Mohamad Shamim (Yazar), Abdul Aziz, Yuhanis (Yazar)
• Materyal Türü: Kitap
• Baskı/Yayın Bilgisi: Universiti Teknologi MARA, Kelantan, 2022-12.
• Konular: Article; PeerReviewed
• Online Erişim: Link Metadata

Langkawi Island is one of the top tourist destinations in Malaysia. Yet, there are still several factors that can contribute to its competitiveness in the tourism industry. The study emphasises destination personality as the factor that can stimulate travellers in determining holiday destinations. A...