Exploring destination personality and electronic word of mouth influences on travel decisions using structural equation modelling / An Nur Nabila Ismail, Nik Mohamad Shamim Nik Mohamad Zainordin and Yuhanis Abdul Aziz
Langkawi Island is one of the top tourist destinations in Malaysia. Yet, there are still several factors that can contribute to its competitiveness in the tourism industry. The study emphasises destination personality as the factor that can stimulate travellers in determining holiday destinations. A...
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| Format: | Book |
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Universiti Teknologi MARA, Kelantan,
2022-12.
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| Online Access: | Link Metadata |
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