The mean end chain theory for private label brand (PLB) / Azahar Yusoff, Hatinah Abu Bakar and Alinawati Ab Aziz
For Malaysians, save money and health benefits are identified as views that motivate consumers purchase of private label brand (PLB). The purpose of this paper is to investigate how consumers from a developing country background such as in Malaysia decide to purchase a Private Label Brand (PLB) prod...
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| Hoofdauteurs: | , , |
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| Formaat: | Boek |
| Gepubliceerd in: |
2022-12-01.
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| Online toegang: | Link Metadata |
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Internet
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| Plaatsingsnummer: |
A1234.567 |
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| Kopie 1 | Beschikbaar |