Drivers of social media adoption among SMEs amidst the COVID-19 pandemic / Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee and Lennora Putit
This study attempts to provide a comprehensive view of previous literature on social media adoption. The COVID- 19 outbreak has indirectly influenced social media usage in various events as a tool of marketing and communication platform among SMEs. Hence, social media adoption study is important in...
Kaydedildi:
| Asıl Yazarlar: | , , |
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| Materyal Türü: | Kitap |
| Baskı/Yayın Bilgisi: |
Universiti Teknologi MARA, Selangor,
2022-10.
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| Konular: | |
| Online Erişim: | Link Metadata |
| Etiketler: |
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Internet
Link Metadata3rd Floor Main Library
| Yer Numarası: |
A1234.567 |
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| Kopya Bilgisi 1 | Kütüphanede |