Drivers of social media adoption among SMEs amidst the COVID-19 pandemic / Lina Nadia Abd Rahim, Nur Atiqah Zakiyyah Ramlee and Lennora Putit

• প্রধান লেখক: Abd Rahim, Lina Nadia (লেখক), Ramlee, Nur Atiqah Zakiyyah (লেখক), Putit, Lennora (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Universiti Teknologi MARA, Selangor, 2022-10.
• বিষয়গুলি: Article; PeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

This study attempts to provide a comprehensive view of previous literature on social media adoption. The COVID- 19 outbreak has indirectly influenced social media usage in various events as a tool of marketing and communication platform among SMEs. Hence, social media adoption study is important in...