Antecedents and consequence of green knowledge: a study of green cosmetics / Biru Ayu Maharani and Ayu Ekasari

• मुख्य लेखकों: Maharani, Biru Ayu (लेखक), Ekasari, Ayu (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Selangor, 2022-10.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This research aims to study the impact of cosmopolitanism, global self-identity and online communities on green knowledge as well as the effect of green knowledge on green trust. A total of 200 consumers of green cosmetics participated in the online survey. Data were analyzed using structural equati...