Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]
Malaysia is one of the countries where celebrities are commonly featured in advertisements to promote products to consumers through traditional and social media platforms. In this digital age, scholars are debating about whether celebrity endorsement can translate to effective advertising. Religion...
Saved in:
| Main Authors: | , , , , |
|---|---|
| Format: | Book |
| Published: |
Universiti Teknologi MARA Selangor,
2022-05.
|
| Subjects: | |
| Online Access: | Link Metadata |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
|---|---|
| Copy 1 | Available |