Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]

• मुख्य लेखकों: Azizan, Nor Faiz (लेखक), Adha Hafit, Nor Intan (लेखक), Zainudin, Anizah (लेखक), Mohd, Rohani (लेखक), Kamaruddin, Badrul Hisham (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA Selangor, 2022-05.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Malaysia is one of the countries where celebrities are commonly featured in advertisements to promote products to consumers through traditional and social media platforms. In this digital age, scholars are debating about whether celebrity endorsement can translate to effective advertising. Religion...