Does only religiosity matter in celebrity endorsement and advertising effectiveness? evidence from the tourism sector/ Nor Faiz Azizan ... [et al.]
Malaysia is one of the countries where celebrities are commonly featured in advertisements to promote products to consumers through traditional and social media platforms. In this digital age, scholars are debating about whether celebrity endorsement can translate to effective advertising. Religion...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA Selangor,
2022-05.
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| Online Access: | Link Metadata |
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