The usage of Foodpanda delivery apps among students: an exploratory study / Mohd Najmie Osman, Norhidayah Ali and Azyyati Anuar

Within the food and beverage industry in Malaysia, food delivery service, particularly the application of food delivery apps, is an emerging new wave. The escalation of food delivery apps could shift consumer behaviour in the purchase of food. The paper aims to explore contributing factors influenci...

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Hoofdauteurs: Osman, Mohd Najmie (Auteur), Ali, Norhidayah (Auteur), Anuar, Azyyati (Auteur)
Formaat: Boek
Gepubliceerd in: Universiti Teknologi MARA, Perlis, 2024-02.
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