The usage of Foodpanda delivery apps among students: an exploratory study / Mohd Najmie Osman, Norhidayah Ali and Azyyati Anuar

• मुख्य लेखकों: Osman, Mohd Najmie (लेखक), Ali, Norhidayah (लेखक), Anuar, Azyyati (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Universiti Teknologi MARA, Perlis, 2024-02.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

Within the food and beverage industry in Malaysia, food delivery service, particularly the application of food delivery apps, is an emerging new wave. The escalation of food delivery apps could shift consumer behaviour in the purchase of food. The paper aims to explore contributing factors influenci...