A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid

• Main Authors: Md Taib, Norraeffa (Author), Daud, Shahreena (Author), Abu Yazid, Zarinah (Author)
• Formato: Livro
• Publicado em: Center for Islamic Philantrophy & Social Finance (CIPSF), 2022.
• Assuntos: Article; NonPeerReviewed
• Acesso em linha: Link Metadata

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...