A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid

• প্রধান লেখক: Md Taib, Norraeffa (লেখক), Daud, Shahreena (লেখক), Abu Yazid, Zarinah (লেখক)
• বিন্যাস: গ্রন্থ
• প্রকাশিত: Center for Islamic Philantrophy & Social Finance (CIPSF), 2022.
• বিষয়গুলি: Article; NonPeerReviewed
• অনলাইন ব্যবহার করুন: Link Metadata

The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...