A conceptual framework of consumers' intention to purchase halal food among Gen Z in Malaysia / Norraeffa Md Taib, Shahreena Daud and Zarinah Abu Yazid
The purpose of this paper is to develop a conceptual framework that provides insights and aids in understanding the factors that influence consumers' intention to purchase halal food among Gen Z in Malaysia. This concept paper explains the relationship between attitude, subjective norms, and pe...
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| Main Authors: | , , |
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| Format: | Book |
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Center for Islamic Philantrophy & Social Finance (CIPSF),
2022.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |