Development of business performance model against customer's satisfaction factors using amos structural equation modeling software / Sa'diah Sahat, Razali Karim and Yap Bee Wah

• Main Authors: Sahat, Sa'diah (Author), Karim, Razali (Author), Yap, Bee Wah (Author)
• Formato: Libro
• Publicado: 2006.
• Subjects: Conference or Workshop Item; PeerReviewed
• Acceso en liña: Link Metadata

Delivering customer satisfaction has been a critical concept in contemporary thought and in research related to buyer behavior. It is generally argued that if customers are satisfied with a particular product or service offering after its use, then they are likely to engage in a repeat purchase and...