Development of business performance model against customer's satisfaction factors using amos structural equation modeling software / Sa'diah Sahat, Razali Karim and Yap Bee Wah
Delivering customer satisfaction has been a critical concept in contemporary thought and in research related to buyer behavior. It is generally argued that if customers are satisfied with a particular product or service offering after its use, then they are likely to engage in a repeat purchase and...
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| Format: | Book |
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2006.
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