The impact of social media influencers on the youth in Malaysia / Aida Nabilah Azman ... [et al.]

• मुख्य लेखकों: Azman, Aida Nabilah (लेखक), Ridzuan, Abdul Rauf (लेखक), Ab Ghani, Siti Nur Farrah Faadiah (लेखक), Yahya, Fatimah Yazmin (लेखक), Ramlan, Aini Faezah (लेखक), Bakar, Mohd Hilmi (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: Faculty of Communication & Media Studies, 2022.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

According to studies, millennial consumers' shopping decisions are influenced by celebrities, social media influencers, and individuals they know in real life. This study looks into how celebrities, influencers, and individual consumers know personally influence how millennials use social media...