The impact of social media influencers on the youth in Malaysia / Aida Nabilah Azman ... [et al.]
According to studies, millennial consumers' shopping decisions are influenced by celebrities, social media influencers, and individuals they know in real life. This study looks into how celebrities, influencers, and individual consumers know personally influence how millennials use social media...
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| Main Authors: | , , , , , |
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| Format: | Book |
| Published: |
Faculty of Communication & Media Studies,
2022.
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| Subjects: | |
| Online Access: | Link Metadata |
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