Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria ... [et al.]
The purpose of brand positioning is to change the perception of prospective customers compared to other brands in the same product category. Many business organisations try to steer the customer's mind on the target brand and its advantage in the market. To determine whether the positioning of...
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| Main Authors: | , , , , |
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| Format: | Book |
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Universiti Teknologi MARA, Perlis,
2023-08.
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| Subjects: | |
| Online Access: | Link Metadata |
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Internet
Link Metadata3rd Floor Main Library
| Call Number: |
A1234.567 |
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| Copy 1 | Available |