Perception on brand positioning of three star hotels in Kuala Terengganu, Terengganu / Zainuddin Zakaria ... [et al.]

• Main Authors: Zakaria, Zainuddin (Author), Ismail, Mohd Khairi (Author), Mat Rashid, Kartini (Author), Abdul, Shaiful Azlan (Author), Ahmad Ramli, Faten Fatehah (Author)
• Format: Book
• Published: Universiti Teknologi MARA, Perlis, 2023-08.
• Subjects: Article; PeerReviewed
• Online Access: Link Metadata

The purpose of brand positioning is to change the perception of prospective customers compared to other brands in the same product category. Many business organisations try to steer the customer's mind on the target brand and its advantage in the market. To determine whether the positioning of...