Creating customer preferences for online marketplace promotional strategy: a survey of youth in Malaysia during the COVID-19 pandemic / Rahmandika Adipradana ... [et al.]

Our research focuses on creating customer preferences and a promotional strategy towards the online marketplace among adults in Malaysia during the Covid-19 outbreak. The purpose of this study is to analyze the factors creating customer preferences for a promotional strategy towards the online marke...

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Main Authors: Adipradana, Rahmandika (Author), Dharmawan, Dhiyaa Calista (Author), Zhucheng, Shao (Author), Annuar, Nursyamilah (Author)
Format: Book
Published: Universiti Teknologi MARA, Perlis, 2023-08.
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