Urban and rural consumers: analysing their ecologically conscious consumer behavior / Wan Kalthom Yahya, Nor Hashima Hashim and Noor Dalila Musa

• मुख्य लेखकों: Yahya, Wan Kalthom (लेखक), Hashim, Nor Hashima (लेखक), Musa, Noor Dalila (लेखक)
• स्वरूप: पुस्तक
• प्रकाशित: 2016.
• विषय: Article; PeerReviewed
• ऑनलाइन पहुंच: Link Metadata

This paper investigates the geographical differences in sustainable consumption among Malaysians by adopting the ecologically conscious consumer behaviour (ECCB) model. With a total sample of 502 responses, a survey was developed and administered. A statistical analysis was conducted using SPSS to e...