Urban and rural consumers: analysing their ecologically conscious consumer behavior / Wan Kalthom Yahya, Nor Hashima Hashim and Noor Dalila Musa
This paper investigates the geographical differences in sustainable consumption among Malaysians by adopting the ecologically conscious consumer behaviour (ECCB) model. With a total sample of 502 responses, a survey was developed and administered. A statistical analysis was conducted using SPSS to e...
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| Format: | Book |
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2016.
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