Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo

• Κύριοι συγγραφείς: Adeoye, Abayomi Olarewaju (Συγγραφέας), Ajemunigbohun, Sunday Stephen (Συγγραφέας), Okunbanjo, Olajide Idowu (Συγγραφέας)
• Μορφή: Βιβλίο
• Έκδοση: Faculty of Business and Management, 2023-06.
• Θέματα: Article; PeerReviewed
• Διαθέσιμο Online: Link Metadata

Competitiveness has become one of the objectives of firms in today's world especially in consumer goods sector. Every firm wants to have a reasonable share in the market to achieve specific firm goals which competitiveness is part of. To achieve this objective, consumers goods firms need to ado...