Generic strategies: a driver for firms competitiveness in Nigerian Fast Moving Consumers Goods (FMCGs) sector / Abayomi Olarewaju Adeoye, Sunday Stephen Ajemunigbohun and Olajide Idowu Okunbanjo
Competitiveness has become one of the objectives of firms in today's world especially in consumer goods sector. Every firm wants to have a reasonable share in the market to achieve specific firm goals which competitiveness is part of. To achieve this objective, consumers goods firms need to ado...
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| Format: | Book |
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Faculty of Business and Management,
2023-06.
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| Online Access: | Link Metadata |
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