The impact of digital marketing channels on consumer buying decision / Noor Aslinda Abu Seman and Vicneswaran Segar

• Główni autorzy: Abu Seman, Noor Aslinda (Autor), Segar, Vicneswaran (Autor)
• Format: Książka
• Wydane: Faculty of Business and Management, 2023-06.
• Hasła przedmiotowe: Article; PeerReviewed
• Dostęp online: Link Metadata

Recent reports show how Malaysians are increasingly turning to digital channels for purchasing and making decisions. However, some issues that arise in different digital marketing channels, including email marketing, search engine marketing, and social media marketing, can lead to negative consequen...