Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin

Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...

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Hoofdauteurs: Abdul Ghafar, Abdul Arif (Auteur), Mahmood, Ainun Nadzirah (Auteur), Zahiruddin, Zubaidah (Auteur)
Formaat: Boek
Gepubliceerd in: Faculty of Business and Management, 2023-06.
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