Women preference towards purchasing fashion and beauty products through e-Commerce in Selangor / Abdul Arif Abdul Ghafar, Ainun Nadzirah Mahmood and Zubaidah Zahiruddin

• Autores principales: Abdul Ghafar, Abdul Arif (Autor), Mahmood, Ainun Nadzirah (Autor), Zahiruddin, Zubaidah (Autor)
• Formato: Libro
• Publicado: Faculty of Business and Management, 2023-06.
• Materias: Article; PeerReviewed
• Acceso en línea: Link Metadata

Substantial rise in internet access and e-Commerce is a tendency for people to purchase online. Malaysia has become one of the fastest growing in emerging e- commerce markets in Southeast Asia. With the emergence of big e-commerce firms, this somehow reflects that Malaysian women consumers are quite...