Investigating the factors on e-commerce adoption among SMEs: a view of Technology Acceptance Model / Mohd Adha Shah Mohd Basir ... [et al.]

The adoption of e-commerce has become crucial for organizations, particularly among small and medium-sized enterprises (SMEs), to gain a competitive edge in the market since the emergence of the World Wide Web. Although previous research has investigated e-commerce adoption in different countries, t...

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Main Authors: Mohd Basir, Mohd Adha Shah (Author), Rashid, Umi Kartini (Author), Nasuredin, Juzaimi (Author), Ma'arof, Rabiatul Adawiyah (Author)
Format: Book
Published: Faculty of Business and Management, 2023-06.
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