The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]

A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...

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Auteurs principaux: Ramli, Noryusnita (Auteur), Abd Latif, Zulkifli (Auteur), Ismail, Siti Nasarah (Auteur), Mohd Shukri, Nur Alyani (Auteur), Mohd Alhadi, Mohd Shazreeq (Auteur)
Format: Livre
Publié: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
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