The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
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Auteurs principaux: | Ramli, Noryusnita (Auteur), Abd Latif, Zulkifli (Auteur), Ismail, Siti Nasarah (Auteur), Mohd Shukri, Nur Alyani (Auteur), Mohd Alhadi, Mohd Shazreeq (Auteur) |
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Format: | Livre |
Publié: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
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Accès en ligne: | Link Metadata |
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