The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
Enregistré dans:
| Auteurs principaux: | , , , , |
|---|---|
| Format: | Livre |
| Publié: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
|
| Sujets: | |
| Accès en ligne: | Link Metadata |
| Tags: |
Ajouter un tag
Pas de tags, Soyez le premier à ajouter un tag!
|
