The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
I tiakina i:
| Ngā kaituhi matua: | , , , , |
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| Hōputu: | Pukapuka |
| I whakaputaina: |
Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
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| Urunga tuihono: | Link Metadata |
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Kāore He Tūtohu, Me noho koe te mea tuatahi ki te tūtohu i tēnei pūkete!
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