The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]
A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...
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| Main Authors: | , , , , |
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| Formato: | Livro |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
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| Acesso em linha: | Link Metadata |
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