The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]

• Ngā kaituhi matua: Ramli, Noryusnita (Author), Abd Latif, Zulkifli (Author), Ismail, Siti Nasarah (Author), Mohd Shukri, Nur Alyani (Author), Mohd Alhadi, Mohd Shazreeq (Author)
• Hōputu: Pukapuka
• I whakaputaina: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
• Ngā marau: Article; PeerReviewed
• Urunga tuihono: Link Metadata

A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...