The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]

• Príomhchruthaitheoirí: Ramli, Noryusnita (Údar), Abd Latif, Zulkifli (Údar), Ismail, Siti Nasarah (Údar), Mohd Shukri, Nur Alyani (Údar), Mohd Alhadi, Mohd Shazreeq (Údar)
• Formáid: LEABHAR
• Foilsithe / Cruthaithe: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
• Ábhair: Article; PeerReviewed
• Rochtain ar líne: Link Metadata

A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...