The influence of celebrity endorsement towards buying decision using online advertisement / Noryusnita Ramli ... [et al.]

• Hoofdauteurs: Ramli, Noryusnita (Auteur), Abd Latif, Zulkifli (Auteur), Ismail, Siti Nasarah (Auteur), Mohd Shukri, Nur Alyani (Auteur), Mohd Alhadi, Mohd Shazreeq (Auteur)
• Formaat: Boek
• Gepubliceerd in: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
• Onderwerpen: Article; PeerReviewed
• Online toegang: Link Metadata

A lot of brands use celebrity endorsement as a way to get people to pay attention to their marketing messages. Advertisers are willing to pay a lot of money to get the endorsements of these celebrities because they are the personal and social favourites most likely to influence consumers' buyin...