The impact of retailer's corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]
Corporate social responsibility is one of the largest and most growing factors that has a potential impact on the organization's performance in the long term. The main purpose of the study was to identify the impact of retailer's corporate social responsibility activities on customer loyal...
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Format: | Book |
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Universiti Teknologi Mara Cawangan Pulau Pinang,
2023-09.
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