The impact of retailer's corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]

• Autores principales: Hasan Ali, Shaikh Multazim (Autor), Munusami, Chandramalar (Autor), Md Yusop, Hamidah (Autor), Hussin, Siti Aishah (Autor)
• Formato: Libro
• Publicado: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
• Materias: Article; PeerReviewed
• Acceso en línea: Link Metadata

Corporate social responsibility is one of the largest and most growing factors that has a potential impact on the organization's performance in the long term. The main purpose of the study was to identify the impact of retailer's corporate social responsibility activities on customer loyal...