The impact of retailer's corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]

Corporate social responsibility is one of the largest and most growing factors that has a potential impact on the organization's performance in the long term. The main purpose of the study was to identify the impact of retailer's corporate social responsibility activities on customer loyal...

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Bibliographic Details
Main Authors: Hasan Ali, Shaikh Multazim (Author), Munusami, Chandramalar (Author), Md Yusop, Hamidah (Author), Hussin, Siti Aishah (Author)
Format: Book
Published: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
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