The impact of retailer's corporate social responsibility activities on customer loyalty at Negeri Sembilan, Malaysia / Shaikh Multazim Hasan Ali ... [et al.]

• Váldodahkkit: Hasan Ali, Shaikh Multazim (Dahkki), Munusami, Chandramalar (Dahkki), Md Yusop, Hamidah (Dahkki), Hussin, Siti Aishah (Dahkki)
• Materiálatiipa: Girji
• Almmustuhtton: Universiti Teknologi Mara Cawangan Pulau Pinang, 2023-09.
• Fáttát: Article; PeerReviewed
• Liŋkkat: Link Metadata

Corporate social responsibility is one of the largest and most growing factors that has a potential impact on the organization's performance in the long term. The main purpose of the study was to identify the impact of retailer's corporate social responsibility activities on customer loyal...